Users

knuru is a powerful and intuitive research tool that works with authoritative content providers and up-to-the-minute news feeds. At first glance, it looks and works like any other search engine, but investing just a little effort into your initial search query can return vast rewards in relevancy, pertinence, and ultimately efficiency.

Keeping these few tips in mind will ensure your search results are deeply relevant :

Search using 'Natural Language' , not keywords, by entering short descriptive sentences and phrases.

Utilize the Strategic Content results tab; these documents come from some of the world's most authoritative business resources.

Look through the News Results in the news tab that provide you with up to the minute answers to your query.

In Search of Knowledge

Knowledge @ Wharton is proud to announce its partnership with knuru.com, a business search engine designed to improve the needs of our growing community of savvy business professionals.

As part of this new initiative, we hope you'll find our efforts to provide easier, more efficient searches within our content a beneficial and timely advancement.

Based on all the positive feedback we received from our users, we have now integrated the knuru search tool on every page of the site. When browsing the site, you'll find the 'More at knuru' button located at the bottom of every article we publish. Clicking this link will take you directly to the knuru home page, where you can search for more contemporary and historical articles from Knowledge@Wharton and other top tier business content and news providers.

knuru prides itself on reliable business information from premier sources, and delivers results that are based entirely on relevancy, not paid placements
Searches are performed using a natural language query in the form of short descriptive sentences and phrases versus generic keywords. knuru's search results are returned as contextualized summaries that allow you to evaluate the content quickly and effectively so you can choose for yourself its search value. And yes, full articles can be viewed in their entirety.

Why knuru?

knuru is different from other search technologies you may have encountered at K@W and elsewhere. Unlike traditional search engines, knuru is not concerned with a never-ending convoluting of page rankings, paid rankings or any other artificial juxtapositioning of search results. knuru focuses on premier information based on relevancy. Features include ordering results by relevancy or by date; dynamically creating contextualized summaries of the relevant content from long articles and documents; and a range of other user friendly options.

Search Comparison

Consider the following direct comparison of the search phrase "china car manufacturers" in knuru and Google:



knuru search results are not only closely aligned with the original query, they also display a relevancy percentage, and allow you to sort by either relevance or date. All of this is coupled with the Contextualized Summary view, which allows you to evaluate the content before you click through to the original article.
Other related coverage Car sales edge toward record Dollar climbing as traders keep close eye on China CAR sellers are set to have their arms twisted by canny consumers as the Australian dollar

Most popular engines use keywords and biased ranking systems to determine relevancy to any search. Using longer phrases or more keyword pairings only returns more documents that have those specific keyword combinations. The reality is that with half of all searches being unique, the likelihood of a document containing exactly the order of words you're searching for diminishes appreciably the longer the phrase you submit.

Major search engines do little to address the thematics of your search. knuru does, by returning contextualized summaries of results that address the intent of your search, not just the keyword count. No technology is perfect, but knuru comes close by giving you automatically rendered clippings from results, allowing you to determine the relevancy of the content within the search engine itself.

Search "Results"

"knuru is an engaging and reliable platform for trustworthy business information. My search results are consistently relevant and the best of the breed. I count on knuru for focused news and content results from some of the best publishers in the world."

Microsoft and knuru

Business professionals, students, and home users of Microsoft Office Suite of software products can reach knuru from within any of these programs by downloading a quick add-on to the Research Service. Once installed, users can enter search queries or highlight whole sentences and paragraphs in MS Office and search www.knuru.com with the click of the mouse. Result summaries are returned within MS Office only requiring a web browser if you decide to view the original source of the result.

Coming Soon

Look for mobile research access in the near future, as well as saved searches and customized content streams. All of this will be coming to the knuru home page, so be sure to bookmark it today and return often.

For more information about knuru please contact at :

KNURU LIMITED
31 Southampton Row
London
WC1B 5HJ
United Kingdom
Tel: +44 (0)203 170 8996
Fax: +44 (0)203 008 6011
Email: info@knuru.com